The call you can't answer is the job you just lost.

Mabel answers every call your crew is too busy to pick up, captures the job, flags the emergencies, and puts the details in your inbox within two minutes — 24/7. The next company doesn't get the chance to say hello first.

Built for HVAC, plumbing & home services. Set up for you — confirmed correct before her first call.
M
Mabel
On a call · 0:14
Caller
Hi, my AC just stopped cooling and it's 95 out — can someone come today?
Mabel
Oh no — let's get that handled right away. I'm flagging this as urgent and getting your details to the team now. What's the address?
Caller
1420 Oak Street. Yeah, I'll be here all afternoon.
In your inbox · 2 minutes
NameD. Reyes
ServiceAC not cooling
Address1420 Oak St
PriorityUrgent · flagged to you
The leak you can't see

Every unanswered call is revenue walking to a competitor.

Your techs are on rooftops, in crawlspaces, and driving between jobs. The phone rings anyway — and most callers won't leave a voicemail. They just dial the next company.

60–80%
of calls to home-services businesses go unanswered during busy hours.
~$1,500
average value of a single HVAC job — gone the moment the call rings out.
85%
of callers who reach voicemail hang up and call a competitor instead.
How it works

Nothing changes about your day.

You keep doing the work. Mabel just makes sure no call falls through.

1

The call comes in

When you can't pick up — after hours, on a job, or already on another line — the call routes to Mabel instead of voicemail.

2

Mabel handles it

She answers in your business's name, gets the caller's name, number, service, and address, and flags whether it's an emergency.

3

You get the job

The full request lands in your inbox within two minutes — you confirm the time. Real emergencies get patched straight through to your phone.

What Mabel does

A full-time receptionist, without the full-time cost.

She never takes a lunch break, never calls in sick, and never lets the phone ring out.

Answers every call, 24/7

First ring, every time — nights, weekends, holidays, and the moment your line is already busy. The calls you used to lose now get caught.

Captures the job

Name, number, address, and the problem — in your inbox within two minutes, ready for a one-tap callback to confirm the time.

Flags emergencies

A no-heat call or a gas smell gets flagged urgent and patched straight through to you — the money calls never wait in a queue.

Sounds like your business — and knows it

Mabel learns your hours, service area, and what you do and don't handle, so callers get real answers, not a robot reading a script. She never quotes a price she shouldn't or guesses at something she doesn't know.

Hear it for yourself

Talk to Mabel — right now.

Don't take our word for it. Have the conversation an HVAC customer would have, and judge her yourself.

Tap the mic to talk to Mabel

Your browser will ask for your microphone, and Mabel will answer live — the same way she answers for our clients. Tell her your AC quit. Ask her a hard question. Try to stump her.

No signup. No phone call. Nobody contacts you afterward unless you ask.
The math

One caught call pays for months of Mabel.

You don't need Mabel to catch every call. You need her to catch one or two a month that you'd otherwise have lost.

For most home-services businesses, that's the difference between a phone that leaks revenue and one that doesn't.

Avg. value of one HVAC job~$1,500
Calls missed per month (typical)15–20
If just two of them book elsewhere2 jobs
Revenue walking out the door$3,000/mo
Mabel, catching them$297/mo
B

Built in Salt Lake. Set up by hand.

I'm Buzz Krishnan, and Mabel is my company. I set up every account myself, confirm every detail of your business with you before she takes a single call, and personally review her first weeks on your line. If she ever gets something wrong, you tell me and I fix it — I stand behind every answer she gives.

Straight answers

Questions owners actually ask.

What is Mabel?

Mabel is an AI receptionist for small HVAC and home-services companies. She answers the calls you miss 24/7, captures the caller's name, number, address, and problem, flags emergencies, and emails the owner within two minutes. Setup is done for you. $0 setup, $297/month for founding clients.

Will callers know they're talking to AI?

Mabel sounds natural and answers in your business's name. If a caller asks directly, she's honest that she's an automated receptionist — then keeps helping. In practice, callers mostly care that someone picked up, took their details, and told them what happens next.

What happens when someone calls with an emergency?

Mabel listens for urgency — no heat, no cooling, gas smells, water leaks. She flags the call urgent and patches the caller straight through to your phone. On a gas smell, she first tells the caller to leave the house and call the gas company or 911 from outside.

Do I need new phones or equipment?

No. Mabel works through call forwarding on your existing business number — when you can't pick up, the call routes to her instead of voicemail. Nothing changes for your techs, your number stays the same, and you can turn it off anytime.

How does setup work?

I set up every account by hand. We go through your hours, service area, what you do and don't handle, and your emergency policy — then I confirm every detail with you before Mabel takes a single call. You hear her work live before you pay anything.

What does Mabel cost?

Founding clients pay $0 setup and $297 per month, locked permanently — the rate never goes up. After the founding group, standard pricing is $497 setup and $399 per month. For comparison, a part-time receptionist runs $35,000+ a year.

What won't Mabel do?

Mabel never quotes prices beyond what you've approved, never promises appointment times, and never guesses at answers she doesn't have. She captures the job and the details; you stay in control of your schedule and your pricing. Anything she's unsure about gets routed to you.

Founding clients · limited

Founding price, locked for good.

$0 setup · $297/month
Locked permanently for our first group. Rises to $497 setup + $399/month after.

We're taking on a small first group of home-services businesses. I do all the setup, you hear her work on a live call before you pay a cent, and your rate never goes up — ever. All I ask in return is honest feedback, and a referral if she earns it.

Claim a founding spot

See Mabel answer a call — your way.

Book 15 minutes. We'll set her up live, you'll hear her take a call and capture a job in real time, and you decide from there. No pressure — and founding setup is free.

Book a Demo